One-Person Healthcare Digital Marketing Agency Plan (Bangladesh)
90-Day Goal: $500+ Recurring Monthly Revenue
1. Executive Summary
This business plan outlines how a solo digital marketer can build a sustainable micro-agency serving local healthcare providers in Bangladesh, including clinics, private practices, diagnostic centers, dental clinics, and pharmacies.
The strategy focuses on:
- Essential, low-cost services that healthcare providers urgently need
- High-value recurring work that can be done quickly
- Local SEO and online visibility upgrades (high demand, low competition)
- Fast client acquisition via direct outreach
2. Recommended Service Packages
Below are the three core services designed for quick delivery, strong demand, and recurring income.
Service 1: Google Business Profile (GBP) Optimization for Healthcare Providers
1. Service Offering
- Complete GBP setup or optimization
- Weekly posting (health tips, service highlights)
- Review generation system (WhatsApp templates)
- Accurate service listings & categories
- Photo optimization
- Local ranking improvement
2. Target Client Profile
- Small to medium local clinics
- Diagnostic centers
- Dental clinics
- Pharmacies
Needs:
Most rely heavily on Google Maps visibility to attract walk-ins and drive local trust.
3. Pricing Structure
- Setup/Optimization (One-time): $40–$60
- Monthly Management: $60–$80/month
Revenue Goal Example:
- 3 clients × $70 = $210/month
- Plus 2 setup projects = $80–$120 extra
4. Client Acquisition Strategy
Fastest Methods:
- Walk-in visits to clinics with a printed “Before/After maps visibility” sample
- Cold WhatsApp messages + a short intro video
- Facebook groups (doctor communities, pharmacy owners groups)
- Offer a Free GBP Audit (3-minute video) using Loom
Pitch Example:
“Your clinic appears low on Google Maps—patients nearby can’t find you. I can rank you higher within 2–3 weeks. Want a free visibility audit?”
Service 2: Local SEO for Healthcare Websites (Mini Package)
1. Service Offering
- Local keyword research for medical services
- On-page SEO fixes
- Service page optimization
- Adding health schema markup (local business + medical clinic)
- Building local citations
- Website speed improvement
- Monthly ranking report
2. Target Client Profile
- Clinics with outdated websites
- Dermatologists, dentists, gynecologists
- Diagnostic labs
Needs:
Healthcare websites in BD often lack SEO—they depend heavily on Google search for new patients.
3. Pricing Structure
- Local SEO Mini-Package: $80–$120/month
- One-time optimization package: $120–$180
Revenue Goal Example:
- 2 clients × $100 = $200/month
- One-time SEO job = $150
4. Client Acquisition Strategy
- Search Google for “clinic in [area]” → identify poorly ranked sites
- Send personalized SEO audit videos (2–4 minutes)
- Offer a Free On-Site SEO Report to start conversation
- Contact clinic Facebook pages—they respond fastest
Service 3: Basic Social Media Management for Clinics
1. Service Offering
- 8–12 posts per month
- Branded designs focusing on:
- Healthcare tips
- Seasonal health awareness
- Clinic introductions
- Services offered
- Monthly content plan
- Basic inbox reply management
- Facebook ad setup (if requested)
2. Target Client Profile
- New clinics trying to build trust
- Pharmacies wanting consistent posting
- Dermatologists & dentists who rely on social proof
Needs:
Healthcare providers need steady content for trust, not flashy marketing.
3. Pricing Structure
- Monthly Posting Package: $70–$120/month
- Ad Management Add-on: +$30/month
Revenue Goal Example:
- 3 clients × $90 = $270/month
4. Client Acquisition Strategy
- Join local medical Facebook groups
- Use “Free 5 Post Sample Package” to attract interest
- Message clinic pages offering a free content calendar
- Post in local business groups offering healthcare graphics bundles
3. Combined Package (Best for $500/month Goal)
Healthcare Growth Bundle: $150/month per client
Includes:
- GBP management
- 10 social media posts
- Local SEO light maintenance
- Review generation system
Just 4 clients = $600 recurring/month
This bundled offer is attractive, simple, and easier to pitch.
4. 90-Day Launch Timeline
Days 1–7: Setup & Preparation
- Create portfolio samples (mock clinic posts, GBP screenshots)
- Build simple landing page (Google Sites or Canva bio link)
- Prepare scripts for WhatsApp outreach
- Prepare 10 demo posts for healthcare niche
Days 7–30: Client Acquisition Sprint
- 20 WhatsApp messages per day to clinic owners
- 5 walk-in visits per week
- Post weekly in 5 local business groups
- Deliver 30+ free GBP audits
Goal: Get 1–2 paid clients by Day 30
Days 30–60: Scale Repeatable Systems
- Turn clients into monthly recurring
- Ask for referrals
- Upsell SEO or social media content
Goal: Reach $300–400/month by Day 60
Days 60–90: Expand
- Add one more bundled client
- Increase prices for new sign-ups
Goal: Achieve $500–$700/month recurring by Day 90
5. Marketing Strategy Overview
Low-Cost, High-Impact Channels
- WhatsApp cold messaging
- Facebook group organic posts
- Walk-in clinic visits
- Referral network (one doctor refers another easily)
Messaging Framework
A typical clinic owner cares about three things:
- More patients
- Positive reviews
- Visibility on Google Maps
Make all your sales messages revolve around these.
Sample Value Proposition
“I help clinics and pharmacies in Bangladesh increase patient footfall using affordable digital visibility services. No long-term contract. See results within 2–3 weeks.”
6. How to Operate Efficiently as a One-Person Agency
1. Systemize Everything
- Use Canva templates for social posts
- Use Google Sheets for tracking clients
- Use Loom for audit videos
- Use Buffer or Meta Business Suite for scheduling content
2. Time Management
Weekly Schedule Example:
- Monday: Create all client social posts
- Tuesday: GBP work + client reporting
- Wednesday: Outreach for new clients
- Thursday: SEO work
- Friday: Client communication & optimization
- Saturday: Light revisions (optional)
Total weekly workload: 8–12 hours for 4–5 clients.
3. Automation Tools
- Google Review QR code generator
- ChatGPT for content ideas
- Canva AI for fast design
- Auto-posting via Meta scheduler
4. Client Communication
- Create WhatsApp group with each clinic
- Send one weekly update message
- Keep communication simple and friendly
7. Financial Projection (First 90 Days)
Item | Amount |
|---|---|
Client 1 (GBP) | $70 |
Client 2 (GBP + Social) | $150 |
Client 3 (Local SEO) | $100 |
Client 4 (Social Media) | $90 |
Total Monthly Recurring | $410–$520 |
Plus additional one-off setup fees ($100–$200/month).
This comfortably achieves the $500+ recurring target.
8. Conclusion
By focusing on low-cost, high-demand, easily repeatable services, you can quickly build a sustainable micro-agency for the healthcare sector in Bangladesh. With the outlined strategies—GBP optimization, local SEO, and social media management—you can reach recurring revenue of $500 or more within 90 days with only 3–5 clients.
If you'd like, I can also prepare:
✅ A ready-to-send WhatsApp outreach script
✅ A sample audit video script
✅ A one-page agency website copy
✅ A pricing sheet PDF
Just tell me!